Questions and Answers
I've never heard of an "account executive training course," but it is generally thought that marketing degrees were the appropriate training for those pursuing the account management path in advertising agencies, while those going into the media path would get advertising degrees.
I am moving to NYC in April and am wondering how hard it will be to gain employment. I hold a bachelor's degree in communication & marketing and a graduate certficate in Arts Management. I've completed 3 internships at a marketing firm, a film festival, and a non profit organization. Currently I am working as a sales & marketing assistant for a real estate office.
I would like to get a position in public relations/marketing in an entertainment field or working directly for a theatre, museum, art gallery etc.
With my background will it be possible to get a decent paying job ($35k and up) once I move? I'm unsure of the job market in NYC. Any advice… (other than craigslist, monster. Etc.)
Thanks in advance for your help!
Have you considered working in the media industry? I too have a marketing background, and have found success in NYC by working in media.
Look for an agency or sales job. Here's some specifics:
Media Agency – You'll work with clients to plan their campaigns, decide what kind of consumers to target, and negotiate with TV networks, magazines, and websites to purchase ad space.
Media Sales – You'll work at a network, magazine, or website to sell ad space to agencies. You'll also put together custom advertising programs to suit client needs.
Starting salaries on the agency side are around $30K. Sales salaries are higher to start, but harder to break into. It's easier to start at an agency and the move to sales once you have some industry experience.
Try these websites for job listings or industry info: mediapost.com, mediabistro.com, mediaweek.com, minonline.com
Marketing and psychology are both my passions, and I feel they'll do well together.
I was a Psychology major in college. I graduated in 2000. I worked for an advertising agency on
T-Mobile accounts, in NYC. Psychology is useless for marketing. Once you are out there in the real world, employers will only care that you have a bachelors degree…no one cares what you majored in. You learn marketing by on the job training and experience. Psychology is a waste of time, unless you are planning on getting a masters degree in it.
My advice: Just focus on obtaining that bachelors degree…what really matters after college is that you find a career that fits your personality, skills and work style. Unless you work for the art dept as a designer or writer, you will not be doing anything creative or using psychology in dealing with clients. You will be researching market demographics in order to choose the best media and message. You will have to worry about costs of running ads and the revenue your clients will recieve. It's just knowing the people who are viewing the ads-their income and interests…in order to choose the right message and to market products that meet what they can afford and what they will be interested in.
No psychology involved…be sure you are interested enough in the business world to endure long hours & the stress of tight deadlines. Every single career has downfalls though-so just choose one that fits your lifestyle, interests and natural abilities. Many people that graduated with me ended up choosing a different career-teaching being the most common.