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NYC Advertising and Marketing Agencies

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Questions and Answers

Is there a school in NYC with an advertising program that offers an Account Executive training course?

Posted by richtlabar
admin

I've never heard of an "account executive training course," but it is generally thought that marketing degrees were the appropriate training for those pursuing the account management path in advertising agencies, while those going into the media path would get advertising degrees.

Jobs in NYC?

I am moving to NYC in April and am wondering how hard it will be to gain employment. I hold a bachelor's degree in communication & marketing and a graduate certficate in Arts Management. I've completed 3 internships at a marketing firm, a film festival, and a non profit organization. Currently I am working as a sales & marketing assistant for a real estate office.

I would like to get a position in public relations/marketing in an entertainment field or working directly for a theatre, museum, art gallery etc.

With my background will it be possible to get a decent paying job ($35k and up) once I move? I'm unsure of the job market in NYC. Any advice… (other than craigslist, monster. Etc.)

Thanks in advance for your help!

Posted by youngrob3
admin

Have you considered working in the media industry? I too have a marketing background, and have found success in NYC by working in media.

Look for an agency or sales job. Here's some specifics:

Media Agency – You'll work with clients to plan their campaigns, decide what kind of consumers to target, and negotiate with TV networks, magazines, and websites to purchase ad space.

Media Sales – You'll work at a network, magazine, or website to sell ad space to agencies. You'll also put together custom advertising programs to suit client needs.

Starting salaries on the agency side are around $30K. Sales salaries are higher to start, but harder to break into. It's easier to start at an agency and the move to sales once you have some industry experience.

Try these websites for job listings or industry info: mediapost.com, mediabistro.com, mediaweek.com, minonline.com

Good Luck!

Is A Marketing (Major) & Psychology(Minor) A good combo for a career in advertising?

Marketing and psychology are both my passions, and I feel they'll do well together.

Posted by bd45
admin

I was a Psychology major in college. I graduated in 2000. I worked for an advertising agency on
T-Mobile accounts, in NYC. Psychology is useless for marketing. Once you are out there in the real world, employers will only care that you have a bachelors degree…no one cares what you majored in. You learn marketing by on the job training and experience. Psychology is a waste of time, unless you are planning on getting a masters degree in it.

My advice: Just focus on obtaining that bachelors degree…what really matters after college is that you find a career that fits your personality, skills and work style. Unless you work for the art dept as a designer or writer, you will not be doing anything creative or using psychology in dealing with clients. You will be researching market demographics in order to choose the best media and message. You will have to worry about costs of running ads and the revenue your clients will recieve. It's just knowing the people who are viewing the ads-their income and interests…in order to choose the right message and to market products that meet what they can afford and what they will be interested in.

No psychology involved…be sure you are interested enough in the business world to endure long hours & the stress of tight deadlines. Every single career has downfalls though-so just choose one that fits your lifestyle, interests and natural abilities. Many people that graduated with me ended up choosing a different career-teaching being the most common.


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Marketing Agency

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Questions and Answers

Need digital marketing agency! Any recommendation?

I am looking for digital marketing agency for digital strategies for company growth.

Posted by Bond
admin

Hi Bond

First of all I wish you great success in your endeavors.
There are so many great companies out there, I would give you a small tip that will help you with any company you are going to hire, and that is set your budget first, you can end up paying for a plan which will not match your abilities, the pricing for marketing varies from 200 to 10,000 a month and if we choose ads and PPC it can be much more then that, so the best would be you should decide on a amount you are ready to put into play at first, then raise it as you are profiting.

Always take the smallest package possible and see the results, most companies will try to push you to a bigger package at first.

As an aside, a lot of times its worth to learn a little and get an understanding in marketing and the various options you have today, through some programs or books, so you can start by your self, and once you are in profit already then hire a agency to take it to the next step, there is one catch you always need look watch out from, you always need to make sure that the agency can give you a a ROI report so you can see how good they do.

I really hope that helps.

Sports marketing agencies?

I'm associated with a soccer club in Jamaica and we're looking for a LEGITIMATE sports marketing agency to find international sponsors for our football club or specific teams. Ideally, what we would like is someone who is willing to come on board and find sponsors for us; they would receive part of the sponsorship as remuneration as we are a POOR club and can't afford to pay anyone in advance to do this kind of work. Our teams (with players as young as 14) participate in several leagues including Jamaica's National Premier League. We'd like to get websites and email addresses. Thanks for your help and suggestions!
We've tried fundraisers, haven't been able to raise much funds.

Posted by MarshaMarsha
admin

Try food companies or restaurants they may be able to help back you monetarily (bigger corporations). I would just search on the internet for sports marketing agencies and find out if there are any and call and ask them for assistance, even if it is the biggest agency and may not work with you..you will never know unless you ask.

Starting a marketing agency?

I believe I am quite a creative thinker, but is the marketing agency world too saturated? Is it still possible to start a marketing firm and become successful. I am going to be getting a Bachelors of business administration major in accounting.

Posted by Lad
admin

Step 1

Employ a market research expert at the start of your agency to provide in-depth analysis. These experts can be given a three-month contract to look at comparable ad agencies and produce a report in the early days of the agency to help you stay ahead of the competition.

Step 2

Purchase PDAs, laptop computers and portable data storage at the beginning of your agency to encourage mobile work. Your sales people and designers will be able to work on the road and provide presentations to potential clients on the fly.

Step 3

Hire sales and accounting professionals with familiarity in high-tech marketing. Your administrative staff should be conversant in marketing language and cutting-edge technology to fill out paperwork correctly.

Step 4

Build relationships with marketing and communication arts programs at local universities. These connections can help you locate interns, faculty consultations and facilities for large marketing projects.

Step 5

Generate sample campaigns that address each service you will provide to your clients. You should create videos, animation and text ads that give potential clients an opportunity to see your work in action.

Step 6

Provide a personal face to potential clients and competing agencies with web videos by each staff member. These videos should be short and should be updated regularly to provide insight into the people behind your digital media campaigns.

Step 7

Sponsor local events such as charity runs, clothing drives and hockey teams to generate buzz about your company. These sponsorships can be inexpensive ways to promote your brand and build a positive profile within the community.

Step 8

Update software and IT security measures regularly with the help of an IT consultant. These consultants can be hired on an hourly basis to review areas of weakness and strengthen your office network against viruses or data theft.

Acura Advertising Agency Review

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Merchandising Agencies

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Questions and Answers

Can a collection agency take my car if its under my company? ?

I have a personal student loan in default that a collection agency is suing me for. Can they take my car from me if its under my corporation?

Posted by Pomki N
admin

After the collection agency wins a judgment, they will go after your wages and bank accounts. While they could lien your property, they really don't want merchandise. They want cash.

Also, if the vehicle isn't even in your name, it isn't legally your property.

Provoking collection agency?

What if i provoke a collection agent person over the phone and they say something bad (like scream/curse or tell me to not pay something to pay them) can i take legal action against them?
Well they are constantly harassing me by calling day and night at my home. Also i plan to record the calls.

Posted by quepasameng
admin

I've dealt w/ ca's & i can tell u from experience that u catch MORE flies w/ honey than w/ salt/vinegar. If yer polite, u can settle debts & work out pmt arrangements. They're humans, 2. If yer open/honest w/ them they WILL work w/ u IF U let them. Getting outta debt starts w/ u. If u really don't make much $$$ & IF yer not working, then say so. They're MORE than willing 2 work w/ u. I just settled w/ Cap 1 & i'm only making 3 pmts B4 i'll B done in dec. I was polite, open, honest. The ca's only hired by yer creditor 2 collect a debt, that's their job. They won't 'go away' til everything's pd or u return merchandise ordered thru mail or bought from a jeweler 4 example. Now if u do return stuff thru the mail, send it registered & keep receipts. Whatever u do in dealing w/ ca's, NEVER let them push u in2 paying more than u can afford. U do have the power 2 hang up if they won't work 4 u. If this is ever the case, then open a temp acct & save up $$$ in2 it tiu get enough 2 settle yer debt.
Now as 4 those calls, verizon has a free service 4 those experiencing harassing calls. When u change yer #, u can ask them 4 the block 2 prevent harassers from finding yer #. I haven't had another call since then. Another thing u may consider is IF u have cable/dsl u can cut off yer ph service & just have a cell/trac ph. Like virgin mobile, 4 example.

Modleing agency?

4 me and my sis s one is 10 the other is 13 ps in new jeresy dumont.

Posted by chococat290
admin

What you need to do is send your pictures to one of the agencies and hope for a call back…here are some addresses that I have when I was looking into agencies for my kids:

(I recommend you send one to Ford Models Inc., 142 Greene St., New York, NY 212-219-6101 right away)

New York Model Agencies
Name Address C I T Y TELEPHONE

10 20 300 Park Ave New York 212-473-4954

A Plus Models Ltd 18 W 21st St Fl 7 New York 212-633-1990

A Rising New Model Portfolio 321 W 24th St New York 212-989-9170

Adele's Kids C 33 Rupert Ave Staten Island 718-494-5000

All Talent Management 183 Sharpe Ave Staten Island 718-447-4616

Anita Golden Models 10 E 39th St New York 212-684-6472

Antoin Inc 1110 Lexington Ave #A New York 212-249-6703

Apm Model Management 18 W 21st St Fl 7 New York 212-352-9230

Barbizon Modeling Agency 15 Penn Plz #170 New York 212-239-1110

Bethann Management Co 36 N Moore St New York 212-925-2153

Blue Model Management 625 Broadway #6m New York 212-253-9416

Boldt Models 400 Park Ave New York 212-421-1515

Boss Models M 1 Gansevoort St New York 212-242-2444

Bradley Curry Management Inc 270 Lafayette St Frnt New York 212-226-7172

Classique Model Agency 29 E 10th St New York 212-533-8219

Click Runway Models 129 W 27th St New York 212-206-1414

Colon Isreal 118 Chambers St New York 212-267-3449

Company Model Management 270 Lafayette St #1400 New York 212-226-7000

Dna Model Management 145 Hudson St New York 212-226-0800

Eastwood Talent Corp 208 W 30th St #1105 New York 212-645-2500

Elan Model Management 19 W 21st St New York 212-929-3900

Elite Model Management Corp 111 E 22nd St Fl 2 New York 212-529-9700

Elite Runway Inc 111 E 22nd St Fl 2 New York 212-686-5600

Elizabeth Associates Inc 129 E 39th St New York 212-683-7630

Flaunt Model Management 114 E 32nd St #501 New York 212-679-9011

Ford Models Inc 142 Greene St New York 212-219-6101

Ford Models Inc Childrens C 142 Greene St New York 212-546-9360

Foto Face 77 W 55th St #4f New York 212-757-3837

Funny Face Today Inc 151 E 31st St #24j New York 212-686-4343

Generation Model Management 20 W 20th St #1008 New York 212-727-7219

Gilla Roos Ltd 16 W 22nd St Fl 3 New York 212-727-7820

Girl Oh Boy 130 W 56th St #4m New York 212-957-2862

Gonzalez Model & Talent 112 E 23rd ph New York 212-982-5626

Gotham City Model Management 110 Greene St #12a New York 212-431-0100

Gramercy Models Inc 928 Broadway New York 212-598-1003

Guy Colter Talent 224 W 54th St New York 212-397-7736

H V Models Ltd 30 E 20th St New York 212-228-0300

Harter Woo Assoc 220 E 23rd St #400 New York 212-529-4555

Highlite Modeling & Casting 10 E 39th St New York 212-779-9668

Hwa Talent Representative 220 E 23rd St #400 New York 212-529-4555

I D 155 Spring St Fl 3 New York 212-941-5858

I'm Ny Model Management Inc 400 W Broadway Fl 5 New York 212-941-1333

Ikon New York 140 W 22nd St New York 212-691-2363

Img Models 304 Park Ave S New York 212-253-8882

Img Models 170 5th Ave Fl 10 New York 212-627-0400

International Models Inc 1361 Broadway New York 212-213-0510

Karin Models 524 Broadway New York 212-226-4100

Kemcy International Agency 237 W 35th St #606 New York 212-279-0463

Life Styles 900 Broadway #600 New York 212-460-0920

Link Model Management 434 Broadway New York 212-925-6111

Looks International 40 Harrison St New York 212-349-5133

Lyons Group 505 8th Ave #1400 New York 212-239-3539

Major Model Management 381 Park Ave S #1501 New York 212-683-0075

Marge McDermott Enterprises 216 E 39th St New York 212-889-1583

McDonald Richards Inc 156 5th Ave #222 New York 212-627-3100

Metropolitan Model Management 220 5th Ave #800 New York 212-989-0100

Model & Talent Management 415 7th Ave #170 New York 212-239-6608

Model Merchandising Int Inc 111 E 22nd St Fl 4 New York 212-420-0655

Model Properties 300 Park Ave S New York 212-889-9455

Models Guild 265 W 14th St #203 New York 212-675-4133

Models Mart Ltd 42 W 38th St #802 New York 212-944-0638

Models Service Agency Inc 570 7th Ave #702 New York 212-944-8896

New Model 237 W 35th St #607 New York 212-239-2911

New York Kids Models & Talent C 45 W 21st St Fl 5 New York 212-206-1608

Next Management Co 23 Watts St Fl 5 New York 212-925-5100

Ny La Talent Finders 49 W 9th St New York 212-598-9150

Nytro Inc 134 Spring St #601 New York 212-219-2300

Ohm Model Management 62 Grand St New York 212-625-1290

Online New York Models 276 5th Ave #204 New York 212-532-5923

Paulines Model Management 379 W Broadway #502 New York 212-941-6000

Plus Women Model Mgmt Ltd 49 W 37th St New York 212-997-1785

Pretty People Model Mgmt 45 W 21st St New York 212-627-1355

Product Model Management 240 W 35th St #1001 New York 212-563-6444

Promotion Makers Inc 10 E 39th St New York 212-684-6472

Rachaels Talent Agency Inc 134 W 29th St #903 New York 212-967-3167

Rogers & Lerman 645 5th Ave Fl 5 New York 212-935-2300

Rybin Talent Management Ltd 250 W 54th St #602 New York 212-247-4760

Sage Models Inc 148 W 28th St Fl 6 New York 212-645-7776

Shot Model Agency 100 Park Ave Fl 16 New York 212-941-7095

Sidewinder 145 Hudson St New York 212-226-0022

Silk Model Management 252 W 29th St Fl 4 New York 212-695-8550

Spirit Model Management 16 Wooster St New York 212-226-3004

Spotlight Models Inc 20 W 38th St New York 212-730-0580

Stephanie Simon Mgmt Inc 122 E 25th St New York 212-505-9444

Studio La Factoria 135 W 26th St #10c New York 212-727-1681

Testboard 418 E 9th St New York 212-228-6819

Thompson Model Agency Inc 50 W 34th St #606 New York 212-947-6711

Van Der Veer Models 400 E 57th St New York 212-688-2880

W 2 Models 300 Park Ave S New York 212-473-1613

We Do It Models Inc 1133 Broadway #904 New York 212-206-6890

Wilhelmina Models Inc 300 Park Ave S Fl 2 New York 212-473-0700

Women Model Management 107 Greene St New York 212-334-7480

Zoli Management Inc 3 W 18th St Fl 5 New York
212-242-150

Retail Merchandising Services Training

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Largest Advertising Firms

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Questions and Answers

Large firms & economies of scale?

The question is:

Large firms (eg. Large hotels) may be able to produce at a lower average cost than small firms in the same industry (eg. Smaller hotels of the same standard).

Explain how economies of scale can lower the average cost of a large firm?

I know part of the answer and thats that large firms buy everything in bulk but what I dont understand is how a large hotel would buy things in bulk. Any idea what the answer is guys?

Btw this isnt homework its a past year for my exam so no witty remarks. Thanks.

Posted by Watching it all fall.
admin

A large hotel is able to buy in bulk by placing a larger order for stuff. When the hotel orders a months worth of window cleaner, the small one guys one gallon and the big one buys two.

But it's not just buying in bulk where the large hotel is able to reduce its cost per unit. Both hotels have a single desk clerk. The salary for the desk clerk for the big hotel is divided across 300 rooms while the small hotel's clerk is divided across 50 rooms.

Similarly, both hotels pay close to the same amount for stuff like advertising and webspace, etc. And again, the big hotel divides that across more rooms so the advertising cost per room is less than for the smaller hotel.

But it's not always beneficial. If for some reason both hotels are totally vacant some night (gas leak nearby or something like that), then the small hotel doesn't have as large a fixed cost they have to pay out per day compared to the large hotel.

Do companies like advertising firms or law firms register as corporations?

If so, are there any external shareholders (rather than an owner who operates as majority shareholder, director and officer)? How are they compensated (i.e., salary paid monthly/bi-weekly, dividends, etc)?

Posted by Alexander Vasarab
admin

Usually law firms are partnerships, and Ad firms are corporations. If the firm is composed of a few key people (partners), it makes sense for them to get the tax benefits a partnership provides. Corporations have more filing requirements, like SEC filings, and thats usually needed when they need to raise funds, have a huge operation and several hundred employees. So you would find all fortune 1000 companies as corporations — the large ad companies are all corporations. A mom & pop ad company can ofcourse be a partnership, but thats not typical.

Did large Banking firms such as Dutch investment bank ".I.N.G. Have involvement in WW2? (why in Poland today?)?

Isnt this a world wide investment bank based in Holland> ? Why would be in Poland? And since when?

What would be purpose of advertising this bank in cities such as Krakow? Who would use this advertisement and how?
YES,,TO SECOND ANSWERER..BUT WHY THEY WOULD BE ADVERTISING IN SUCH A VERY VERY POOR COUNTRY AS POLAND? WHO ARE THEY ADVERTISING FOR AND WHAT ARE THEY REALLY ADVERTISING? BANK ACCOUNTS? OR WHAT? AND WHY? SINCE WHEN?

Posted by Roland Wilson
admin

You answered part of your question – it's a WORLD wide bank.

Purpose of advertising? To attract more customers.

__
They are in many countries. Being poor does not mean you cannot have a bank account. They are advertising bank services, nothing more. Low fees, no hassles, banking. Nothing more.

ING was formed in 1991 so no it had no involvement in WW2.

Alamgir Tower – Message Communications Advertisement

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Marketing-Services Agencies

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Questions and Answers

The address i found is london marketing services Shand House,14-20 Shand St, London SE1 2ES.Cn u pls verify.?

I got this job through marketing consultant – Cedar Direct in Nottingham. Are they genuine?

Posted by shehzan
admin

There is no London Marketing Services at 14-20 Shand Street. The only businesses with registered addresses there are:

Cameron Taylor Brady,Shand House 14-20,Shand Street,London, SE1 2ES
Clarke Bond Group,Shand House 14-20,Shand Street,London, SE1 2ES
Komex Clarke Bond,Shand House 14-20,Shand Street,London, SE1 2ES

There is also no company called London Marketing Services registered with Companies House, which is the national registry of all registered companies in the UK

I suspect you are being scammed. Cut off all contact with these people.

Have you even interviewed with one of the companies listed above? If not, there is no job. A recruitment agency cannot hire you for a job. All they can do is introduce you to potential employees – but then you have to interview directly with the employer who would be the one to hire you. A recruitment agency cannot give you a job offer or sponsor you for a visa – only the actual employer can do that.

So unless you have had an in-person interview with either Cameron Taylor Brady, Clarke Bond Group or Komex Clarke Bond, there is no job offer and you are being scammed.

Is Cedar Direct Nottingham a genuine recruitment agency?

I got the London Marketing Services job offer from this agency.

Posted by shehzan
admin

For a company whose name appears on so many job sites, they don't even seem to have their own website. That is a big warning sign. What major recruitment agency would not even have a website?

If they are trying to ask you for even £1 it's a scam. A recruitment agency charges the employer, not the employee

And if you are from overseas, then it definitely is a scam. Marketing Services is not an area that is experiencing a shortage of workers, so there is NO way a company could get a Sponsors License from the Home Office to hire a Marketing Services employee from overseas. There are tens of thousands of unemployed experienced marketing people in London as it is. To sponsor a foreign employee, a company has to prove that it advertised the position for a minimum of 6 weeks and NOT ONE qualfied EU citizen applied. That would not be the case for a Marketing Services job.

Are there firms which provide MARKETING services to companies..?

.. (outsourcing) as opposed to marketing departments in big companies?

I am based in Europe. My situation is that I am trying to get into marketing but I did not study marketing, I studied law, and I think I will find it hard to find a job straight away with no previous marketing experience. Therefore I am trying to gain an internship in marketing and I want to know if there are small firms which specialise in providing marketing services to companies, because I think that if I apply to the marketing departments in big multinational companies they will prefer to give any internships to marketing students/graduates because these students already have more relevant credentials.

Any help or advice will be greatly appreciated (and rewarded with 10 points.. Haha), so thanks in advance!

Posted by Ellie
admin

Then any marketing agency, but obviously the smaller ones – or use your experience and try and identfy ones that support legal clients (solicitors) or related (banking and finance/real estate etc).


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Marketing and Advertising Firms

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Questions and Answers

Marketing / advertising careers?

I am interested in a career doing market research, focus groups, surveys and studies, etc., for the purpose of marketing and ad campaigns. How do I get into a career like this – can anyone name some good companies or job titles to look into? I already have a degree; this would be a career change for me. Thanks in advance for the help!

Posted by Sarah
admin

I think it's best to contact a marketing professor at your college and ask for some advice on how to get into that field. He or she might recommend a marketing firm that is looking for people like you.

Marketing careers!!!!!!!?

I will be majoring in marketing but i dont know what i want to do with my life yet :( i love sports, video games, entertainment, and food industrys!

Posted by chips :)
admin

You could probably find a job in advertising or marketing firms. Every major company has a marketing department that you could get a job in, and so do many smaller companies nowadays. My best friend majored in marketing, and she was an event planning and coordination manager for a food conglomerate; she has since taken her managerial experience and gotten a job as a regional manager for a major manufacturer/shipper of automobile parts. You could also get jobs coordinating and advertising things like comic conventions, game conventions, and food conventions.

If I were you, I would make sure that you take a minor in business management or business administration- most of my friends in the field have been saying employers are pretty much demanding an education in this area, if not actual experience, when they hire their marketing personnel.

Advertising and Marketing?

I should be classified as a sophomore in college by the end of this coming fall term, and I've been going back and forth between what to choose as a major. Right now I'm leaning towards a marketing degree, because I'm interested in advertising / promoting a certain product, person, or company as whole. The problem is that I didn't wanna go for an advertising degree because I dont consider myself as being artistic and creative. However, on the other hand, being totally business related doesn't interest me at all. What should I do?

Posted by Ashley B
admin

There is a huge array of different types of careers in the marketing field. My husband works for an advertising firm that does advertising for build-a-bear workshops doing internet media buying. His job involves planning, researching, and buying internet advertising spots. He reseraches what web sites would be best and what search words to use on yahoo! And google and prepares yearly & quarterly plans for internet media. There are also media careers in television and radio and some that encompass all areas of media. I know there are also many other jobs that do not require creative talent such as PR or account management. You should look for advertising firms near where you would like to live and see what kinds of career opportunities they offer. From what I've seen, advertising companies are some of the most fun places to work around.


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Marketing and Advertising Companies

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Questions and Answers

What is a good integrated marketing campaign for a donut company?

I'm thinking of setting up a donut shop and I need a good Integrated Marketing Campaign idea for people to buy the donut. I was thinking of a donut store similar to Krispy Kreme here in my locality so it would be best if you keep Krispy Kreme in mind for that.

Posted by Anne
admin

Integrated marketing is all about presenting a consistent message across different media. When you know exactly what you want to convey about your company, it's infinitely easier to deliver that message in a clear manner. No matter what channels you're using, integrated marketing is about building on and reinforcing what you've said before to help brand and advertise your company.

That understanding can help guide you through setting up your first integrated marketing campaign. Read on for tips on how your business can draw up, execute and tweak a plan as needed.

1. Find Your Focus

It's tricky to present a consistent message across multiple forms of media, so it's imperative that you know exactly what that message is going to be.

Have serious discussions about what your company brand is and what you want to achieve with this campaign.

This will help guide you to the right channels.

2. Do The Research

Who are you trying to reach with your campaign, and how can you reach them?

You'll need to do in-depth research about the consumers you are targeting to determine which media will best complement each other.

While you may be used to employing social media and banner ads exclusively, you may need to branch out to email and event marketing, depending on your audience.

3. Make A Plan

There are literally dozens of media to choose from to get your message across. You don't need to use all of them for integrated marketing, but you should be thinking about how each form of media will help you in these important areas:
•Developing your company's narrative, i.e. The story you want consumers to learn;
•Interacting with your audience through channels such as blogs, social media and email;
•Creating long-term plans for your brand.

4. Invest Intelligently

Integrated marketing must be meticulously planned in order to hit on a winning combination. For instance, if you are marketing to a small community, you may want to start by bolstering your Google+ and local SEO and complement that with Billboards to ensure you hit every possible place where your target audience will be looking. On the other hand, you may not want to target Twitter or LinkedIn, because those are places people are unlikely to look for that query.

Make sure your marketing reinforces ideas being seen on other platforms. Retargeting ads, for example, might make sense if you're advertising heavily online so that you can snare people who have already found you once before without converting a sale. And whenever you can integrate your customer into the plan, through using social media testimonials and such, your marketing will have a whole new dimension.

5. Listen To Feedback

Once you've launched your integrated marketing campaign, there's only one more step. You will need to evaluate what is working and what is not, and tweak your approach accordingly. If you're not getting the results you'd hoped for from one form of media or it doesn't seem to be working with the other media to bolster your branding, adjust your marketing mix.

I cannot stress enough the importance of testing your campaign, getting feedback, and revising it. You might be surprised that a tactic you would not have expected to work is the one that sends the most customers to your site.

There's no such thing as one-size-fits-all marketing. But by experimenting and paying close attention to the results, you can find the right formula for your business.

Marketing/advertising degree?

I was hoping to do a marketing degree with possibly advertising. Which are the best universities for it? I have researched that birmingham university is a good one and it's fairly close to home which is good. However i don't know which exact degree to do :S. What subjects must you do for a level to be able to do the degree?

Thank you for your help.

Posted by Rosh Posh
admin

One of the best is Southbank… I didn't go there but have worked with their marketing department on a number of research projects and they are very highly thought of in the professional arena…

My recommendation on course would be Marketing and Psychology… Companies dont want text book marketing any more so dont go for a straight Marketing / Advertising course… Adding Psychology in would enable you to get into marketing research as well as brand management.


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Types of Advertising Media

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Questions and Answers

Can anybody in the advertising business tell what Media-IQ does?

I know they audit media buys for advertisers but what exactly do they audit?

Posted by mark3mcl2
admin

Media IQ does two main types of audits right now – the effectiveness of the TV advertising time purchased by ad agencies, and the now is beginning to audit magazine circulation rates.

Types of e-advertise medium?

Posted by Alinur I
admin

I'm not sure what you are asking here but I will list some places you advertise your business. Things have changed over the years when it comes to the way businesses advertise.

Some traditional ways are
Print:
Newspaper Advertising
Postcards/Flyers
Magazines

Television and Radio

Online:
Email Ads
Banners
Pay per click

You can try free websites like
Craigslist.com or
Http://www.businessabcpages.com/register… which offers you a free page to upload video, images, banner logo etc.

How to approach companies for advertising?

I have an online project that's related to literature and i reckon it'd be a good idea to get a few bookshops to put their advertisements in the project to generate some revenue. How do i approach these bookshops? Do i send an email or a letter or see them in person? How much should i charge? Should i approach the small bookshops or the established ones?

Posted by livingdead
admin

Once a company decides what type of specific advertising campaign it wants to use, it must decide what approach should carry the message. A company is interested in a number of areas regarding advertising, such as frequency, media impact, media timing, and reach.

Frequency refers to the average number of times that an average consumer is exposed to the advertising campaign. A company usually establishes frequency goals, which can vary for each advertising campaign. For example, a company might want to have the average consumer exposed to the message at least six times during the advertising campaign. This number might seem high, but in a crowded and competitive market repetition is one of the best methods to increase the product’s visibility and to increase company sales. The more exposure a company desires for its product, the more expensive the advertising campaign. Thus, often only large companies can afford to have high-frequency advertisements during a campaign.

Media Impact generally refers to how effective advertising will be through the various media outlets (e.g., television, Internet, print). A company must decide, based on its product, the best method to maximize consumer interest and awareness. For example, a company promoting a new laundry detergent might fare better with television commercials rather than simple print ads because more consumers are likely to see the television commercial. Similarly, a company such as Mercedes-Benz, which markets expensive products, might advertise in specialty car magazines to reach a high percentage of its potential customers. Before any money is spent on any advertising media, a thorough analysis is done of each one’s strengths and weaknesses in comparison to the cost. Once the analysis is done, the company will make the best decision possible and embark on its advertising campaign.

Media Timing Another major consideration for any company engaging in an advertising campaign is when to run the advertisements. For example, some companies run ads during the holidays to promote season-specific products. The other major consideration for a company is whether it wants to employ a continuous or pulsing pattern of advertisements. Continuous refers to advertisements that are run on a scheduled basis for a given time period. The advantage of this tactic is that an advertising campaign can run longer and might provide more exposure over time. For example, a company could run an advertising campaign for a particular product that lasts years with the hope of keeping the product in the minds of customers. Pulsing indicates that advertisements will be scheduled in a disproportionate manner within a given time frame. Thus, a company could run thirty-two television commercials over a three- or sixmonth period to promote the specific product is wants to sell. The advantage with the pulsing strategy is twofold. The company could spend less money on advertising over a shorter time period but still gain the same recognition because the advertising campaign is more intense.

Reach refers to the percentage of customers in the target market who are exposed to the advertising campaign for a given time period. A company might have a goal of reaching at least 80 percent of its target audience during a given time frame. The goal is to be as close to 100 percent as possible, because the more the target audience is exposed to the message, the higher the chance of future sales.

Once the advertising campaign is over, companies normally evaluate it compared to the established goals. An effective tactic in measuring the usefulness of the advertising campaign is to measure the pre- and post-sales of the company’s product. In order to make this more effective, some companies divide up the country into regions and run the advertising campaigns only in some areas. The different geographic areas are then compared (advertising versus nonadvertising), and a detailed analysis is performed to provide an evaluation of the campaign’s effectiveness. Depending on the results, a company will modify future advertising efforts in order to maximize effectiveness.


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Using Social Media for Advertising

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Questions and Answers

What is integrated marketing communication and where does advertising fall into place? Exaples too pls thanks?

Can someone give me an examples that uses IMC thank you :)

Posted by confused
admin

Integrated Marketing Communications (IMC) is a term used to describe an approach to marketing communication its aims is to ensure message consistency and the complementary use of media vehicles available which are increasing at rate never seen before.

Online marketing channels include:

e-marketing campaigns or programs
search engine optimisation (SEO),
pay-per-click,
affiliate,
email,
banner to latest web related channels for webinar,
blog,
micro-blogging,
RSS,
podcast,
Internet TV
Advertising
social media

Offline marketing channels are:

print (newspaper, magazine),
mail order,
public relations,
industry relations,
billboard,
radio,
television
direct mail
advertising
Telemarketing

An integrated marketing communication programme can be developed using all the elements of the marketing mix (product, price, place, and promotion).

Integrated marketing communication is integration of all marketing tools, approaches, and resources. So they have a consistent message targeting the various stakeholders from different angles and via different media.

IMC is a data-driven approach that focuses on identifying consumer demands and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. This involves knowing the right technique to use to reach the desired audience and when its appropriate and relevant.

Its a common mistake to look at what medium (on-line media, traditional media) first rather then understanding your customer and what they need, how best to reach them? What type of message do you want to give? Being an on-line business does not mean that you should not use traditional media. I have found that a mixture of the two derives the best results and gives you more for your pound.

Weather you are a new business or an established business i have found that the following approach works best in preparation of a marketing plan. It is called SOSTAC ( SOSTAC® is a registered trade mark of PR Smith. More information at www.prsmith.org.) which stands for Situation, Objectives, Strategy, Tactics, Action, Control this is an integrated approach to planning. The plan asks specific questions
1. Where are you now? (Situation)
2. Where do you want to go? (Objectives)
3. How are you going to get there? (Strategy)
4. How are you going to get there (Tactics)
5. How are you going to get the plan to work? (Action)
6. How are you going to ensure arrival? (Control)

This will assist you in developing an appropriate plan but will also allow you to take into consideration the whole organisation, your financial situation, legal etc. This is quite a comprehensive tool and can be used for small or large marketing organisation. I have included a number of resources which should assist you.

Everything is an assumption unless you have a clear plan of action and clear understanding of your customers and market. Once that is done it will be clear for you as to what is the best way to target those markets. You will be surprised as to what you find out and what you see once you have undertaken this process.

Today there is plethora of activities you can undertake especially on line with the emergence of social media, applications, mobile devices, and the advancement of technology at such a fast pace opens up a range of routes to market and methods to communicate.

But when it comes down it its the best laid plans that succeed. There is no need to write 100 page document but a detailed plan will make the road clear.

Remember social media can have huge impact on your business but how can you control weather that's negative or positive and are you prepared if its negative remember if its easier to reach your customers its easier to reach you. With the speed that information travels on this global highway bad news will reach your customers as will good news.

The plan will help you determine how best to tackle that, avoid mistakes and invest your hard earned money in the most fruitful avenues that gives you the best payback, return on investment. After you have undertaken this plan you may find that social media is the best media for you to access your key stakeholders but at least you know and your sure with the help of the plan you will know how best to communicate and engage with them but will also give you some valuable knowledge.

Examples of organisations using it look at the supermarkets, organisations like BT, AA, Land Rover etc

good luck if I can be of further help please let me know.

How do businesses use 'social media' ?- not just Facebook …?

Posted by Ali
admin

Businesses use social media to inform potential customers and build a relationship with them

check out these youtube videos they are really informative
Http://www.youtube.com/watch?v=QLd9q88oh…
Http://www.youtube.com/watch?v=gza8dvN8H…

see what i did there used social media to inform about social media.

Basically there are many more people going online to find out about products if that a company has to offer if the company has a facebook page the consumer will get updates in their facebook page of the company. If the company has twitter the consumer can get updates from that. If the company has an email signup box then the company can send emails directly to the consumer (im not talking about spam im talking about the consumer requesting more information)some even with the consumers name in the emails making them feel a connection with the company.

Most importantly word of mouth is very important when advertising a product especially if that product information is coming from a friend because then it is more trustworthy. Take for example when i saw the pre-screaning of Easy A and posted on my status that it was an awesome movie then my friends will be more compelled to see the movie. I also rated the movie on the facebook fanpage not only my friends can see that but also the people going to the page to look for more information maybe to decide if the movie is what they wanted to see.

Check out Http://myvids.com.au/ they are a perth based company that do video social media. Their site and blog have some usefull information.

How Can Social Media Help My Business?

Posted by
admin

Marketing using social media is called viral marketing. Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to spread the message of product like how a virus is spread among computers which are networked. As an example, if an email message is sent passed to few audience from the target market they may forward it to others who have similar interest and the forward chain will keep on expanding the spreading the message.

Viral marketing uses different means on internet for its functioning. Means of viral marketing are:

Blogs- Blogs are journals, diaries and newsletter which are written in a casual tone of writing and they cover any kind of content. Blogs shows the latest updated post first enabling latest trends to be spread fast and the ability to comment on post enable the users to submit their ideas about the post. RSS (Really Simple Syndication) allows users to receive regular updates based on subscription which makes users continuously visit the website and spread messages. Most of the blogs are personal in nature which allow users t share content of their interest. Business blogs are used to publish informal information related to business. Blogger, TypePad and Blogster are some of the free blogging services.

Micro Blogging- Micro blogging service is a form of blog but kept in brief. One of most popular micro blogging website is Twitter which allows the user to share the content in 140 characters. In the case of twitter it allows the user to update followers/friends with latest happenings and followers can retweet it to their followers and spread the news.

Podcasts- Podcasts are audio or video files available on internet to download or streaming. Uploaded audio and video can be subscribed by users using Podcasts. Podcasts can be used to spread files which contain marketing message and product information. Apple’s iTune is a popular Podcast service provider who receive files from individuals and compaines and distribute them among wide rage of audience.

Community sharing sites- These are websites which shares particular type of contents among users. Users have to get registered and create their profile and contents can be shared among their friends and all users as publicly. This create a network among users who are interested in particular type of content making it easy for marketers to target their potential customers using a viral message. Youtube is a popular content sharing website which allows the user to share videos to spread messages across the globe. As a trend, businesses release their material on Youtube for it to get shared among target audience. Flickr is a community sharing website which allow the users to share photos among other users.

Forums- These are online discussion held which lies in between blogging and content sharing. Forums are discussions held by members which are monitored by administrators of the forum. The topic has to be initiated and the discussion continues on that topic. This is used to spread a viral message where the message has to be set as the topic. Yahoo Answers and DigitalPoint are popular forums used.

Social Networking- Social networks are websites which allows people to connect with other online users/friends through communication and interaction. Social networks provide sense of belongingness where the users share their thoughts and recent happening with their friends. Facebook and MySpace are the most popular social networks and Facebook has created a new era in marketing by developing Facebook advertisements using Fan pages. These advertisements let the business to spread their message to the target market after filtering using their basic information and users are allowed to “like” the advertisement which appears in the hope page of their friends which motivate friends to have a look at that content. Apart from advertising, viral messages are spread through link sharing where links from blogs and content sharing websites are posted to individual profiles, status updates, notes, photos and videos. Online chat provides the opportunity to spread the message faster than other means of social networking.

Niche Social Networking- These are social networking sites which provides social networking focusing on a specific area. These websites offer same functionalities as other social networks but difference lies within its community. Reason for success in niche social networks is that it target a community seeking a specific value. LinkedIn is a popular niche social network which focus on career development and exploring job opportunities by building professional contacts.

To read more about viral marketing please visit:
Http://www.tutebox.com/business/viral-ma…
Http://www.tutebox.com/business/advantag…


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Media Buying Agency

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Questions and Answers

Media companies–advertising?

Is this how it works?

A business decides they wish to advertise. They go to an advertising agency, unless they are a large organization that has its own advertising department.

Once the advertisement is created, the business will go to a media company (the planners department) and decide which medium (print, radio, tv, etc) to use etc.

Then the buying department book and places the ad into the medium for advertising.

But does the media company own the newspaper, for example, and all the journalists editors etc, and therefore decides what contents are in the newspaper?

Posted by Edward88
admin

You've mostly got it correct.

Most large companies will go to an agency meanwhile most smaller companies will probably do things on their own "local" level (e.g. Buy spots on a local radio station themselves).

It mostly goes like this:

A business decides it wants to advertise. It will find a media agency and creative agency (note that most large creative agencies [not to be confused with boutiques] will also have their own account people). The media agency will decide where the business should place its advertising dollars. Once that is decided and signed off, the media agency can then book the ad space in the media (newspapers, magazines, tv, radio, etc.). At the same time, that same business that wants to advertise will work closely with the account people and creative agency in coming up with an ad that they like.

The media company does NOT own any newspapers, tv stations, radio stations, magazines, etc. The role of the media agency is to simply tell the client where they should place the advertising money and to book the spots.

What are those activates of advertising agencies?

Posted by ALi
admin

ADVERTISING AGENCIES : -

Many large companies employ the services of an external advertising agency. In 2003 there were over 13,500 such U.S. And international agencies listed in the Standard Directory of Advertising Agencies, (The “Red Book” can be accessed at www.redbooks.com) ranging in size from one and two person operations to those with almost a billion dollars in worldwide income.

A.The Ad Agency’s Role : —

External agencies provide a variety of services to their clients, including those discussed in the previous section. Though many clients have the capabilities of performing these roles themselves, they elect to use outside agencies for the following reasons:

(1) the skills offered

(2) objectivity and

(3) experience.

B.Types of Advertising Agencies : —

All agencies are not the same of course. This section discusses the various types of agencies including the following:

1.Full Service : —

These agencies offer their clients a full range of services including account services, marketing planning and research, media planning and buying, sales promotion, creative services, and interactive media. The various departments of a full service agency include:

•Account services : —

The link between the advertising agency and its clients. Account executives serve as the liaison between the agency and client and are responsible for coordinating the agency's efforts in planning, creating and producing ads.

•Marketing services : —

Many full-service agencies provide a variety of marketing services to their clients and maintain departments such as research, strategy and planning and media. In a full-service agency the media department is very important since many clients are consolidating their media buying to save money and improve media efficiency.

•Creative services : —

Agency personnel in this department include artists and copywriters who are responsible for the creation and execution of the clients advertising messages. Creative services may also include print and broadcast production departments which are responsible for actually producing the advertising messages and putting them into final form. The traffic department coordinates all phases of production and sees that all ads are completed on time and deadlines for submitting the ads to the media are met.

Management and finance : —

Like any other business, an advertising agency must be managed and must perform basic operating and administrative functions such as accounting, finance and human resources

Attention should also be given to the two basic types or agency organization structures used by agencies. Under the departmental system each of the agency functions is set up as a separate department and is called upon to perform its specialty for all of the agency’s clients. Many agencies use the group system in which individuals from each department work together as teams to service a particular account. Many clients prefer the group system because agency employees become very familiar with their business and it ensures continuity in servicing the account.

Other Types of Agencies and Services

1.Creative boutiques : —

These types of agencies specialize in and provide only advertising creative services. IMC Perspective 3-2 provides some insights into these small agencies.

2.Media buying services : —

These are independent companies that specialize in media planning and buying. Many companies use independent media buying to plan and purchase media and an advertising agency to handle their creative work.

I am looking for information regarding the relationship between media buying agencies and advertising agencies

How a media buying agency works
-Relationship between media buying agency and advertising agency
-Services offered by media buying agencies
-Relationship between media buying agency and client.

Posted by ~~}<(((*>~~
admin

There usually is a media buyer inside an ad agency that works with a product manager and the client in planning the media buys.


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